klaviyo how to add spf record

3 min read 20-09-2024

Setting up a proper SPF (Sender Policy Framework) record is essential for email deliverability, especially when using platforms like Klaviyo for your email marketing. This guide will walk you through the steps of adding an SPF record for Klaviyo, ensuring that your emails reach your customers' inboxes instead of being flagged as spam.

What is an SPF Record?

An SPF record is a DNS (Domain Name System) record that helps to prevent email spoofing. By specifying which mail servers are allowed to send emails on behalf of your domain, you enhance your email's credibility and protect your domain’s reputation.

Why is SPF Important for Klaviyo?

When using Klaviyo to send marketing emails, having an SPF record set up can significantly improve deliverability rates. Without a valid SPF record, emails sent from Klaviyo may be marked as spam or rejected altogether by recipient servers.

How to Add an SPF Record for Klaviyo

Step 1: Access Your Domain's DNS Settings

The first step is to log in to your domain registrar (e.g., GoDaddy, Namecheap, Bluehost) or your hosting provider where your domain’s DNS settings are managed.

Step 2: Locate the DNS Management Section

Once logged in, navigate to the DNS management section. This may be labeled as "DNS Settings," "Manage DNS," or similar.

Step 3: Add or Edit Your SPF Record

You will need to create a new TXT record or edit an existing one. Here’s how you can do it:

Add a New TXT Record:
- Record Type: TXT
- Host: @ (or your domain name)
- Value: v=spf1 include:klaviyo.com ~all
Edit an Existing TXT Record: If you already have an SPF record, you must include Klaviyo in it. For example, if your existing record looks like this:
```
v=spf1 include:example.com ~all
```
You would modify it to:
```
v=spf1 include:example.com include:klaviyo.com ~all
```

Step 4: Save Your Changes

After adding or editing the SPF record, be sure to save your changes. DNS changes might take some time to propagate, usually within a few hours, but it can sometimes take up to 48 hours.

Step 5: Verify Your SPF Record

To verify that your SPF record has been set up correctly, you can use various online SPF record checkers. One popular option is MXToolbox. Simply enter your domain, and it will provide feedback on your SPF configuration.

Example

Let’s say your domain is example.com. You want to ensure Klaviyo is authorized to send emails on behalf of your domain. Here is how your SPF record might look:

v=spf1 include:klaviyo.com include:spf.protection.outlook.com ~all

In this record:

include:klaviyo.com allows Klaviyo to send emails from your domain.
include:spf.protection.outlook.com is included if you are also using Outlook for sending emails.

Best Practices for SPF Records

Keep It Simple: Avoid overly complex SPF records, which can lead to issues with DNS lookups.
Limit the Number of DNS Lookups: SPF records should not exceed ten DNS lookups to remain compliant.
Test Regularly: Regularly check your SPF record and email deliverability to ensure ongoing compliance and effectiveness.

Conclusion

Adding an SPF record for Klaviyo is a straightforward process that can significantly enhance your email deliverability and protect your domain from spoofing attacks. By following the steps outlined in this guide, you'll ensure that your marketing emails reach your customers’ inboxes with a greater likelihood of success.

For further reading, consider exploring resources related to DKIM and DMARC records, as implementing these along with SPF will provide an additional layer of security to your email practices.

References

By understanding and correctly setting up SPF records, you are taking an essential step in building a robust email marketing strategy that delivers results.